“And they want to play on all of their devices using GeForce rigs in the cloud. PC gamers have told us that they want to be able to play free-to-play games, or the games that they already own on Steam, Epic, Uplay, and Origin game stores,” says Eisler. “We spend more time learning from gamers. When it comes to the novelty of GeForce Now, Eisler says that even though there are other competitors in the cloud gaming space like Xbox Cloud Gaming and Luna, it’s the gamers that Nvidia is listening to and learning from. It’s an opportunity to introduce hundreds of millions of people to PC gaming.” Competition in the cloud “Cloud gaming is an opportunity to expand the gaming market by instantly making one billion underpowered PCs and other devices, game-ready. So far, GeForce Now has been extending the GeForce gaming experience to new machines and gamers: 80% of our sessions are hosted on machines that could not play the game locally. “A GeForce gaming PC is always going to be the best machine for gamers by offering the lowest possible latency and highest resolution. “ Chromebooks and phones are now the fastest-growing client types on GeForce Now, and this segment is quickly catching up to integrated graphics laptops and Macs. “We are not there yet, but cloud gaming is a great alternative for those who can’t afford a new console or gaming PC or just want to play their games on other devices,” Eisler admits. However, Nvidia GeForce Now isn’t a replacement for PS5 or a high-end gaming PC. In the meantime, playing on GeForce Now can be a great solution for gamers waiting for a new card to arrive.” "Nvidia continues to work hard to improve the supply situation. “There has been an uptick in subscribers," says Eisler. However, he stressed that Nvidia isn’t ignoring supply issues, despite the service’s increase in popularity. With the GPU shortage continuing to drag on and cards often selling for far above their recommended retail price, Nvidia GeForce Now has ultimately benefited according to Eisler. Nvidia will always continue to lead the way in cloud gaming technology and performance.” A stop-gap for the GPU shortage? “And most recently, we introduced the Ampere generation SuperPOD (RTX 3080) that streams up to 1440p and 120fps. In 2015, we launched GeForce Now using Pascal GPUs at 1080p and 60fps,” Eisler continues. “The original GRID beta in 2013 used Kepler GPUs at 720p and 30fps. “These technologies will reduce cloud gaming latency even further, and make our level of service more consistent. “I’m excited about future network improvements like Low Latency Low Loss Scalable Throughput (L4S) that we are working on with 5G network and Low Latency DOCSIS (LLD) network provider,” says Eisler. In terms of the biggest bottleneck for cloud gaming right now, Eisler admits that latency is perhaps the most troublesome problem, but technological solutions and network improvements are on the way. The increased performance of home-based routers has helped, as well, from 2.4GHz to 5.0GHz and WiFi-6.” And, network connections keep getting better with more Fiber and DOCSIS internet service links, and less ADSL. “Nvidia engineering continues to make improvements to our streaming protocol to manage hitches in network connections. The move from 30fps to 60fps and now to 120fps rendering and streaming solved the latency issue,” Eisler explains. “And finally, there’s the challenge of providing a consistent smooth streaming experience with low latency to our members around the globe. To alleviate that, we created an automated patching system that detects game patches and distributes them around the world in under an hour. “Next, we had challenges updating those games around the world.
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